Here is a mini guide to walk you through Customer 360, an offering by Salesforce. Customer 360 helps to connect Salesforce apps and create a unified customer ID to build a single view of each customer.

In this E-book, we talk about:

• Common problems that arise in the absence of a scalable CRM
• Connected vs Disconnected Customer Experience
• The Important Statistics surrounding Salesforce Customer 360
• Best practices to realize full potential of Salesforce Customer 360
• CRM improvement Journey