Many organizations that use Salesforce do not get the best ROI from their Salesforce implementation. Salesforce capabilities are underutilized, leading to lower adoption and higher cost. Organizations bring significant cost savings by optimizing Salesforce instances and licences. The benefits of optimizing Salesforce are directly related to the productivity of teams in delivering personalized experience every time customers interact with your brands. ROI on your Salesforce implementation needs to be clearly mapped with business benefits. Salesforce capabilities are underutilized, leading to lower adoption and a higher cost. Organizations bring significant cost savings by optimizing Salesforce instances and licenses. Benefits of optimizing Salesforce implementations are directly proportional to the productivity of your marketing, sales and customer service teams in delivering a personalized experience in every customer interaction, with your brand.
In this session, we have explored:
- Why Optimization is required
- Cost optimization: Reduce Redundancy
- How technical debt accumulates
- Licence optimization
- How to Plan optimization
Presenters
Gaurav Rehani
Head, CRM | Altudo
Gaurav has 20 years of Business Excellence driven experience in CRM Strategy and Consulting and rollout of applications across vertical with focus on Salesforce. Delivered long term Salesforce engagements for clients across US, Europe and APAC working with multiple Fortune 500 brands.
