Altudo | Sitecore-Pardot-Connector

About the connector

Altudo's Sitecore Connect for Pardot is a bi-directional Sitecore connector that enables real-time personalization and helps with campaign attribution by keeping the prospects’ information, activities, and data in sync between the two platforms.

What it does

Integrates multiple Pardot instances with a single Sitecore instance
Creates On-demand bi-directional sync of marketing data
Uses email as a unique identifier between Sitecore Contacts and Pardot Prospects
Creates new contacts in Sitecore and updates existing contacts based on engagement activity
Personalizes Sitecore XDB based on Pardot field values
Creates custom tab in Sitecore xProfile to view Pardot data
Updates custom fields in Pardot with Sitecore form activity, client interactions & search keywords
Incorporates Custom submit actions for Sitecore forms to post data to Pardot
Creates Pardot activity as Goals in Sitecore Marketing Control Panel
Creates custom scheduler in Sitecore for nightly sync

Sitecore to Pardot

Contacts

Profile Data - First Name, Last Name, Email, Address fields, Phone number etc.
Geo location data - Country, Region, Metro code, City, Post code, Business name

Analytics & Data

Engagement values as Score in Pardot
Goal, outcomes, page events as custom field in Pardot
Form submission data as custom field in Pardot

Personalization

Based on industry picklist in Pardot
Based on any field value in Pardot such as Department, Is Client etc.
Based on Goals (Activities from Pardot)
Based on Lists (Segments from Pardot)

Search

Send search keywords to Search Marketing

Pardot to Sitecore

Prospects

All default & custom fields to Sitecore XProfile
Activities as Goals in Sitecore xProfile

Digital Marketing

Segments as Lists in Sitecore

Email

Email rich text as Items in Sitecore
Subscribe/Unsubscribe as Goals in Sitecore

Our Approach

Map marketing objectives to digital goals for measurement of personalization and A/B, MVT testing
Unify Goals, Outcomes, Lead scores between Sitecore and Pardot
Tag content with segments/personas from Pardot
Apply Pardot submit action to web forms in Sitecore
Establish personalization rules in Sitecore
Strategize and configure A/B, MVT & personalization tests in Sitecore

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About the connector

What it does

Sitecore to Pardot

Pardot to Sitecore

Our Approach